Let’s find the words.
Words have always been my favorite tools and toys. From my first copywriting job with a small Orlando agency to the leadership roles in communications, creative, and events I’ve held with billion-dollar global brands, my fascination with language—its endless possibilities and its power to make people feel something and act upon it—has grown with every new project. It’s also blessed me with an adventurous, fun career in which I’ve:
· built and led high-performing marketing communications teams for four global brands
· helped create product launches and campaigns that resulted in record-breaking sales
· directed, themed, and scripted dozens of corporate events in North America, Europe, Asia, and Africa, ranging in attendance from 50 to 15,000
· written hundreds of executive communications, including keynote speeches, video scripts, business updates, crisis communications, social posts, and more
· developed style guides, magazines, workbooks, and other long-form publications to promote brands and strengthen their teams
· improved processes to maximize agility and productivity, saving companies hundreds of thousands of dollars and countless hours
· written and appeared in live comedy sketches, penned original song lyrics, and parodied many a hit song, which i also love doing for my own amusement (once a word nerd, always a word nerd)
The common thread? No matter the subject or strategy, my compass has always been the audience: It always comes back to their story, their experience, their dreams. And I’m proud to know that my work has helped many of those dreams come true.