Brand & Culture - Colin J. McCormick

Brand & Culture

"Colin exhibited a remarkable ability to craft campaigns that not only resonated with our target audience, but also significantly enhanced our brand’s visibility and engagement, keeping it relevant and trending.”
Senior Director, Sales

A brand isn’t a logo or a color palette; it’s who people say you are. The best brands lead the conversation and elevate culture with real, relatable stories that show who they are, why they’re here, and what they stand for. Here are a few ways I’ve helped brands tell their stories with authenticity.

Voice & Style: A Writer’s Guide

Researched, wrote, and distributed the brand’s first writing guide to align global teams. CEO response: “Amazing. Let’s share it with all new team members as a cultural guide."

Culture Feature: We Are It Works!

Wrote a colorful feature showcasing the company’s unique culture, bold aesthetic, internal lingo, and the high-energy workplace spirit that defined the brand.

Brand Platform Development: We Build Beautiful Lives

Developed a unifying brand platform & pillars. Crafted slogan, copy, video script, song lyrics, and integrated campaign content aligning product, purpose, and personal fulfillment.

The MONAT Effect: Name, Concept & Campaign Copy

Created name, concept, and copy for this story-driven campaign. Wrote web copy, social content, event scripts, and emails inviting & showcasing real-life testimonials.

All designs by in-house creative departments of brands represented.