Crisis - Colin J. McCormick

Crisis Communications

"Colin’s resilience, positive outlook, and knack for finding opportunity in tough situations are qualities I deeply admire.”
VP, Brand Marketing & Communications

When the unexpected hits—a pandemic, a postponed event, a natural disaster, or a looming compliance risk—getting the message right can mean the difference between confusion and clarity; between calamity and credibility. I’ve helped brands respond quickly, clearly, and compassionately while protecting their reputation and rallying their people.

Employee Lockdown Message: Safety, Support & Momentum

Wrote internal message from the president combining safety updates, charitable impact, and motivation to energize and uplift employees mid-pandemic.

Event Postponement: COVID-19 Event Update

Wrote executive message to 2,000+ attendees announcing event postponement with transparency, reassurance, and optimism.

Hurricane Relief Fundraiser: More Than a Mist Campaign

Wrote promotional copy for a limited-time product offer, from which all net profits were donated through MONAT Gratitude to local recovery efforts.

The YES! List: Product Claims Positioning

Wrote this update introducing a unique, positive spin on the traditional “No List” to guide compliant product messaging and reinforce accurate claims.

All designs by in-house creative departments of brands represented.